On January 1, thousands of brave souls gather along the beautiful coast of Scheveningen to kick off the new year in a refreshing way with the New Year’s Dive (Nieuwjaarsduik). This tradition, which is becoming increasingly popular in the Netherlands, attracts thousands of enthusiastic participants every year who brave the icy water, whatever the weather.
It might be a good idea to stay overnight in Scheveningen. Take a look at the hotel options here.
12 noon
The New Year’s Dive itself takes place at 12 noon. On Scheveningen beach, a colourful crowd of enthusiasts gathers, many dressed in eye-catching costumes or fun outfits. Even before the dive begins, there is already a great atmosphere among the participants and spectators.
After a short countdown, it’s time! At precisely 12:00 noon, the starting signal sounds, and large groups of participants race into the cold North Sea. The water is inevitably freezing, but the participants are encouraged by the cheers and support of the crowd.
How to take part
Anyone can take part in the Scheveningen New Year’s Dive, regardless of age or fitness level.
- Registration for the Unox New Year’s Dive Scheveningen opens on the beach at 10:30 a.m.
- At around 11:45 a.m., it’s time for a group warm-up accompanied by music to get everyone moving and warmed up.
- The dive starts at 12:00 noon.
Make sure you arrive on time if you want to participate, as you’ll need time to get changed. Everyone taking part in the Unox New Year’s Dive in Scheveningen receives an Unox beanie.
Participation in the Unox New Year’s Dive in Scheveningen costs €4, payable when registering on the beach.
Be sure to prepare properly by bringing warm clothes to put on after the dive. Avoid prolonged exposure to the cold, and it’s also a good idea to warm up quickly afterwards with a hot drink.
Not a fan of the cold? Watching is just as much fun, of course 🙂 It’s a colourful spectacle, complete with eye-catching costumes and an unmistakable dose of traditional Dutch gezelligheid (a warm, convivial atmosphere).
Whether you plan to brave the water yourself or simply enjoy the festive atmosphere as a spectator, the New Year’s Dive in Scheveningen is well worth a visit for anyone who loves adventure and wants to start the new year in a lively way!
Location and accessibility
The largest New Year’s Dive takes place in Scheveningen, near the Kurhaus! Due to work being carried out on the beach, the 2024 New Year’s Dive was held near Beelden aan Zee (close to the Kurhaus, so the event was simply moved a little further along the beach).
It’s also worth planning how to get to the event in advance. Find out how to reach Scheveningen by public transport or where to park in Scheveningen near the beach.
History
The Scheveningen New Year’s Dive dates back to the early 1960s, when a group of friends plunged into the cold water on January 1 as a daring way to start the new year. Since then, it has grown into a national event held annually at various locations along the Dutch coast. But here in Scheveningen, we’re home to the most famous New Year’s Dive!
